Unlocking the power of UPRNs: How CWP makes address intelligence simple
In today's competitive broadband market, knowing your customer's address data inside out is essential. For telecom providers, a single mistake in address recognition can mean losing a customer to a competitor. That's where UPRNs (Unique Property Reference Numbers) come in.
A UPRN acts like a digital fingerprint for every address in the UK. It eliminates duplication, ensures accuracy, and provides a consistent reference point across systems. Yet, many providers still don't track UPRNs for their customer addresses — creating blind spots that competitors can exploit.
At CWP, we offer a UPRN Finder as a Service designed specifically for telecom providers who want to eliminate those blind spots and gain a competitive edge.
🌟 UPRN Finder Service 🌟
The UPRN Finder is a fully managed service that cleanses a list of customer addresses so that it aligns with the Ordnance Survey address list and includes UPRNs.
This service is available to CWP Members for an additional fee per each output address
By outsourcing this process to CWP, you save time, eliminate errors, and ensure your organisation can take full advantage of UPRNs for both compliance and customer growth.
Why UPRNs matter in telecoms
✔ Enable smooth One Touch Switching (OTS) – UPRNs are key to identifying the correct property instantly, reducing errors and delays in the new Ofcom-regulated switching process.
✔ Respond quickly to competitor campaigns – When you know exactly where customers are located, you can accurately assess competitor offers and position your services effectively.
✔ See all pricing by provider – By aligning addresses with UPRNs, you can track competitor pricing side by side and compare real costs for your target properties.
✔ Target overbuilt areas – UPRNs help you spot multiple providers at a single location, so you can launch precise campaigns in competitive markets.
✔ Build pricing trends over time – Monthly UPRN-linked reports allow you to track changes, spot patterns, and anticipate competitor strategies.
✔ Save time and effort – Our automated process removes the need for manual address checks, saving hours of work and reducing errors.
How CWP Delivers This Service
We provide a fully managed UPRN Finder service. Here's how it works:
- You provide us with a simple list of your customer addresses (template will be shared)
- From this, our system automatically enriches and validates your data. We return a structured output containing data in regular and CWP platform data-upload formats.
This automated process ensures your customer address data is complete, standardised, and ready for:
- One Touch Switching compliance
- Accurate competitor pricing analysis
- Targeted marketing in overbuilt areas
- Operational efficiency without manual address lookups
Our service is scalable and transparent, with pricing based on the number of retail providers reported.
Why Choose CWP?
CWP is a member-owned, not-for-profit organisation created to serve the UK telecoms industry. By working collaboratively, we give providers the tools they need not only to comply with regulation but also to grow your customer base in a highly competitive environment.
With our UPRN Finder, you're not just getting address accuracy — you're getting actionable intelligence that drives growth.
